Paid Advertising

Advertising is a tactical endeavor, and it requires immediate response.

If Search is for the long term, Paid is the rapid approach. PPC is the best solution for a swift acquisition of clients.

There’s a reason every major practice has a presence in online ads, Paid Digital Marketing is proven to work. Unfortunately, national competitors are attacking your local market. If you haven’t begun to advertise online, you are losing potential clients by the minute.

PracticeDev is adept at helping you manage your PPC (Pay Per Click) accounts and campaigns. Google and Bing ads are the primary vehicles, but not the only advertising options available to you; Search, Display, and remarketing are great options to get your ads in front of your target audience.

Videos with YouTube or advertising on social media are also important facets of paid advertising, and we can help you manage campaigns on Facebook, Instagram and LinkedIn to great effect.

Advertising Strategy

Data is valuable, and is imperative in determining where your ad money is focused. We perform drill-down research and audits to first understand your marketplace, from advertising audits to understand the effectiveness of all your campaigns, to competitive analysis to see who exactly is in your market—our analysis is the foundation of your paid campaigns.

Keywords

Finding the right keywords and phrases and managing them over time is critical to making the most of your campaigns. Once we determine where you rank and who ranks against you, we can focus our efforts on making every bit of your ad campaign count.

Ad Performance

With a razor focus on how your ads are working, PracticeDev’s mission is to understand your goals, meet them, and drive traffic and conversion to your website.

Ads and Landing Pages

We help perfect and refine each ad and associated landing pages. We build sites focused on conversion goals. Ads and Landing pages are the building blocks of every campaign, and we aim to keep the foundation strong.

Maximizing Bids

The way each account is managed has dramatic effects on what you pay for each ad. Google relies on your Ad Score to determine what you pay for each bid. We monitor your traffic so we can improve ads and landing pages for best effect and lowest cost on each click.

Return on Investment

Both Paid and Search represent an investment of your time and resources. PracticeDev exists to build sites that perform. We see site building, search, and paid as the three tenets of delivering to our mission. Modern sites have to move beyond functioning as a simple brochure in order to be effective and deliver ROI to our clients.

Methodology

We have a simple equation for paid advertising. First however, no one can guarantee you success; both you and our team has to learn what works for you specifically. Our goal at the onset is to get to a 1:1 scenario where you spend a dollar in advertising and you earn a dollar in sales. We work to get there as fast as possible, knowing we have to prove our value to you. When we get there, it’s a hallelujah moment, knowing that for every dollar you spend means a dollar of return marks our process as a success, and strips away the fear of potential oversight loss.

Next we scale, seeing if there’s a limit to the equation. Search works in 90 day campaigns, but Paid is immediate, and it is made abundantly clear whether it has been successful or not. Our quick campaigns comprise a 30 day process; creating pages, landing pages and ads, trying them out and logging progress. Each month we push ahead until we learn what works for your unique business.

Because the landscape is always shifting we have to work within reality and learn at every turn. Are your prices right? Do competitors run things differently? The further we go, the more data we collect and analyze.

If 1:1 means what we’re doing is working, the multiples are real success. 2:1, 3:1, 5:1 and more, once we can put a dollar in and earn $2 or $3, it’s time to celebrate, as we’re never satisfied with just breaking even. In today’s hyper competitive online marketplace, digital marketing is essential.