Paid Advertising

Advertising is a tactical endeavor, and it requires immediate response.

If Search is the long term strategy, Paid Ads are the rapid, tactical approach. Pay Per Click (PPC) is a great solution for a swift acquisition of clients, but like anything in life the devil is in the details.

Nuance matters and every practice is different. There is no silver bullet or one size fits all approach that works. We have to discover what works for you, and refine it over time.

There’s a reason every national brand has a presence in online ads: Paid Digital marketing is proven to work.

Unfortunately, national competitors are attacking your local market. If you haven’t begun to advertise online, you are losing potential clients by the minute.

PracticeDev is adept at helping you manage your PPC (Pay Per Click) accounts and campaigns. Google and Bing ads are the primary vehicles, but not the only advertising options available to you; Search, Display, and remarketing are great options to get your ads in front of your target audience.

Videos with YouTube or advertising on social media are also important facets of paid advertising, and we can help you manage campaigns on Facebook, Instagram and LinkedIn to great effect.

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Advertising Strategy

To create a custom strategy for your practice, we scan your current marketing efforts and review traffic. When we build your website or stand-alone, we include analytics, reporting, and conversion measurements, to track progress. This includes Google Analytics, Search Console, and Pagespeed results.

Addition services:

• Advertising Audit
• Keyword Audit
• Competitive Analysis

We can deploy a mar/tech stack, of paid services for deeper insight.

From this data, we craft a strategy for success and work to your goals. Each month, we refine and track progress.

Keywords

Finding the right keywords and phrases and managing them over time is critical to making the most of your campaigns. Once we determine where you rank and who ranks against you, we can focus our efforts on making every bit of your ad campaign count.

Ad Performance

With a razor focus on how your ads are working, PracticeDev’s mission is to understand your goals, meet them, and drive traffic and conversion to your website.

Ads and Landing Pages

We help perfect and refine each ad and associated landing pages. We build sites focused on conversion goals. Ads and Landing pages are the building blocks of every campaign, and we aim to keep the foundation strong. We can tie this into traditional campaigns and event marketing.

Return on Investment

Both Paid and Search represent an investment of your time and resources. PracticeDev exists to build sites that perform. We see site building, search, and paid as the three tenets of delivering to our mission. Modern sites have to move beyond functioning as a simple brochure in order to be effective and deliver ROI to our clients.

Methodology

We have a simple equation for paid advertising. First, please note that no one can guarantee you success; both you and our team has to learn what works for you, specifically.

Our goal at the onset is to get to a 1:1 scenario where you spend a dollar in advertising and you earn a dollar in sales. We work to get there as fast as possible, knowing we have to prove our value to you.

Next we scale, seeing if there’s a limit to the equation. Search works in 90 day campaigns, but Paid is immediate, and it is made abundantly clear whether it has been successful or not. Our quick campaigns comprise a 30 day process; creating pages, landing pages and ads, trying them out and logging progress. Each month we push ahead until we learn what works for your unique business.

Because the landscape is always shifting we have to work within reality and learn at every turn. Are your prices right? Do competitors run things differently? The further we go, the more data we collect and analyze.

The end goal is not 1:1. We want to see multiples for true ROI. We know this is a process and your input is critical to its success.

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