Newsletters are a great way to share content with subscribers, people who want your news.
Email marketing is one of the most cost-effective ways to reach your audience.
Newsletters are delivery service for content, and for them to be effective, you have to have a focused, long-term plan that creates content of value.
People sign up for many reasons—offers and coupons, special offerings not available to the public, rewards, events and more. If there’s no incentive to joining, then why would people give you their contact information? Newsletters are useful tool for marketing your practice, and it’s essential that you provide content that people want and need to have.
Opt-in lists build value for your brand and are a great metric for measuring growth.
Content
We design and publish content, and will help arm your newsletter with news, articles, contests, offers, brand info, upcoming products or services, events that you exhibit at or will attend—the worthwhile information your subscribers need to hear.
We’ll provide you with a repeatable process that creates this content on a schedule, custom-tailored to your practice.
Lists
The people who we’ll send your newsletter to, Opt-In lists are made up of subscribers who want to receive your news. The opposite of opt-in is spam, unsolicited email, which harms your brand and your reputation.
Email Marketing Services
Sending email to lots of people from your personal mail account is never recommended. Why? Because if enough people reject your mail as spam, your domain will be blacklisted, and potential clients won’t be able to view your content.
To prevent this, lots of great companies offer this as a service. We use bulk email providers to make sure your news gets delivered, instead of ending up in the spam folder.
We help you manage the process, and can do as little or as much as you need us to do. This includes setting up a service, designing a template, and building each and every email or newsletter you’ll send. These services also create an archive of past emails, so your users can access all your content.
^ There are many providers to choose from and pricing is usually based on how many emails are on your list. Mailchimp is free for under 2000 subscribers, and is one of our favorite services. Click the icons above for a link to their pricing.
Growing your Reach
To reach more people interested in your news, products and services, we create focused advertising campaigns, whose goal is to sign up new users. Building a list adds serious value, and the more people who care about what you do, the easier it becomes to improve sales and communicate with your subscribers.
Integrating Newsletters into your Site
Adding signup forms into your site, your landing pages and even into social media channels is a crucial component, and we’re adept at the process. For this site, we use MailChimp—as evident by the sign up form on our home page.
OptinMonster
After the setting up the newsletter, we look for ways to build your lists. Opt-in Monster creates pop-up messages that encourages visitors to sign-up to your Newsletter.
With any add-ons to the sites we build, we give you control. You engage the service and we install it on your site. With OptinMonster, we work with you to create gorgeous pop-ups, that’s one thing that makes this service so effective.
Click their ad, to see pricing and examples of pop-ups.
With over 700,000 installs, OptinMonster is a proven tool to turn traffic into leads, conversions and sales.
OptinMonster Design Features
