Monitoring your web traffic
Analytics consists of the discovery, interpretation, and communication of meaningful patterns in data.
People visit your site everyday, but where exactly do they spend their time? Analytics is the art and science of tracking these visits, visualizing data, and gaining statistical insight, enabling us to better refine and optimize your site.
When watching web traffic, recognizing patterns is key; Who visits your site? Where do they go? What do they do and how long do they stay?
Analytics provides the data we need to understand who exactly visits your site and why. We’ll create and manage accounts to install and properly setup several tools, providing you with a detailed view of your current traffic and site performance.
Setting up Analytics, Search Console and Webmaster Tools creates a reporting system, and defining conversion goals creates the essential actions that lets better interpret your web traffic, and point us in the proper direction. Our expert analysis of this data, and our open transparency in providing all this to you, lets us improve and refine performance over time.
Reporting
From these tools we create automated reporting. You’ll receive monthly emails that provide detailed information; who’s visiting your site, what pages they go to, how long they stay on a page, and what they’re interested in.
When we’re engaged for monthly digital marketing, (content, social, paid ads, etc.), you’ll see our regular cadence of content creation, ads, landing pages, and social media posts, all based on reporting and the metrics it provides.
At the same time, we’ll train you in reading these reports, understanding the information given, and analyzing data for patterns and aspects to improve. We create recommendations for actions to be taken that will allow us to improve the site’s performance in search.
From simple recurring reports to weekly or monthly analysis, we’re great at setting up and managing analytics to support your Search and Paid campaigns.