Do you want to be found online? It begins with gathering data and understanding who visits your site, where they go and what they do. Until we have metrics in place, we can’t tell what we’re doing right—or wrong. And it’s not just your web traffic, it’s your competitors, those you rank against. To build traffic, we need data.
Even though most businesses are not just local, registering in local search is critical for all your Search and Paid Advertising. If you are not consciously focused on digital marketing—this is where you’re losing.
Original, relevant content. We help you write and edit, crafting clear, concise messages intentionally directed at your audience. Content takes the form of articles, blog and social media posts, white papers, technical writing, video scripts and descriptions, and more. We can create a plan and repeatable process for delivering content on a schedule.
Human readers aren’t your only audience, gearing your content towards search engines and their requirements is imperative. We craft every page and article around a set of keywords designed to help you rank in Search. SEO or Search Engine Optimization, is the art and science of weaving these words into your site and installing analytics to measure success. SEM is Search Engine Marketing, and SERPs are the Search Engine Response Pages. We can also deploy tool sets to better understand your site and how you rank against the competition. All of this falls under our Search services.
If Search is one side of the coin, paid online advertising or PPC, Pay per Click, is the other. First, we review your accounts to make sure they are set up properly and in-sync with Google Analytics and Search Console. Both of these programs monitor your site and alert us to issues that effect your ranking. Using this data, we work to improve your ad quality scores and site rank, how we buy ads has dramatic effect on cost and effectiveness.
Campaigns
Campaigns are the vehicles we use, the product we deliver. We perform Search and Paid in three month campaigns and work to improve response, learning over time what works for your unique site.
Social is a tool we deploy, a way to deliver content, an audience to nurture. We help you manage presence on each social channel, and create a methodology and raison d’etre for each channel. This helps create quality two way communications between your brand and your audience. This builds social proof that builds page and site rank.
Email marketing is a staple of online promotion. Managing newsletters is simply building an audience, delivering content and connecting with people who want to hear from you. We love newsletters, from retail to corporate, partners, and internal audiences.
If your site doesn’t make use of news, then you’re missing out on an entire channel of possibilities. We’re adept a creating, managing, and publishing news. Public Relation and Media Relations is the art and science of building relationships with media, passing them relevant content and seeing them publish their own articles about us. Getting ink works, increasing our visibility and reaching huge audiences that media represents.
