# PracticeDev

> Practice Development for Legal and Financial Practices


## Posts

- [Natalie Choate on the CARES Act](https://practicedev.com/natalie-choate-on-the-cares-act/): Join Natalie Choate for a discussion of the new CARES Act, which impacts retirement benefits in two important ways.
- [The Legacy Project is more than Estate Planning](https://practicedev.com/the-legacy-project-is-more-than-estate-planning/): The principles of The Legacy Project believe that Estate Planning is dead—and paint a new vision for the industry.
- [SBA Loans During COVID-19](https://practicedev.com/sba-loans-covid19/): For your practices and your clients, the CARES Act provides for assistance to small business—and anxiety abounds. Work with your tax or legal pro to file these.
- [How will the Secure Act effect retirement benefits?](https://practicedev.com/how-will-the-secure-act-effect-retirement-benefits/): The Secure Act is a game changing piece of legislation that's shaking established practices for how we save for retirement—and how we're taxed. 
- [Life and Death Planning for Retirement Benefits](https://practicedev.com/life-and-death-planning-for-retirement-benefits/): Natalie Choate, renowned in the estate planning and elder law world, has update her landmark book, Life and Death Planning for Retirement Benefits. Purchase the physical book.
- [Is your website ADA Compliant?](https://practicedev.com/abrupt-change-ada-compliance/): With the recent changes in Americans with Disabilities Act (ADA) compliance opening up the floodgates for litigation, it is important now more than ever to understand what changes occurred, and how you can protect your firm from the rising tide of lawsuits. 
- [Results from ABA report show the need for a well thought out online presence](https://practicedev.com/aba-report-online-marketing/): Results from ABA report show the need for a well thought out online presence. How does your site perform?
- [Protect, promote and develop your firm](https://practicedev.com/protect-promote-and-develop-your-firm/): PracticeDev, our new venture, modernizes how legal practices grow their firm With a focus on online promotion, we’re seeing trends that should serve as a wake up call for any practice. National companies are surging, at the expense of the future of your law firm. The need for digital marketing has never been greater. We built PracticeDev because we understand attorneys. Longbow Strategic Group, Inc., (the Company), has been perfecting the delivery of critical services—internet, IT, and security solutions—since 2003. Longbow is based in Melbourne, Florida. Longbow runs like a law firm We meet clients for discovery, determining their needs. […]
- [Digital Marketing for your Legal or Financial Services Practice](https://practicedev.com/digital-marketing-for-your-legal-practice/): When people search for the services you provide, they need to find your practice. If you’re not actively marketing yourself online, focused on search, then you risk losing new business.
- [Retirement Benefits Planning](https://practicedev.com/retirement-benefits-planning/): Natalie Choate's book is a crucial reference manual for the Estate Planning and Tax Planning world.
- [Promoting your Practice with Content](https://practicedev.com/promoting-your-practice-with-content/): A case study in collaboration. Here's an example of how PracticeDev promotes your work.

## Pages

- [Accessibility](https://practicedev.com/accessibility/): Making sure everyone can use your website is an important concern, especially for your business focused on practicing law, financial services, and healthcare. Companies, large and small, are being sued because their site does not allow the sight impaired to visit and navigate your site. All this is based on the ADA, or the Americans with Disabilities Act*. While most think this applies to handicapped parking spaces, accessibility ramps and braille signs, it’s now being important that your website can be viewed by everyone. * For more information on ADA, visit https://ada.gov Does your site work for all your users? […]
- [Brand Focus](https://practicedev.com/web-design/brand-focus/): It’s all about Branding Web Design promotes your Brand Your site projects who you are, what you do, and who you serve. Building your site requires two main areas of focus: design and content. Site design starts with your brand. Your firm’s logo, your approach, all consciously designed to project both company image and  identity. Longbow Strategic Group, who bring you PracticeDev is a branding focused creative agency. We’ve designed hundreds of logos since 1992. Your Image It’s more than just a logo, your image summarizes how your practice operates, and creates a promise with your clients, your audience. As […]
- [Work](https://practicedev.com/work/)
- [Privacy Policy](https://practicedev.com/privacy-policy/): What’s a Privacy Policy? An important page on your website, list any legal notes and disclaimers here. The General Data Protection Regulation (EU) 2016/679 (GDPR) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). It also addresses the transfer of personal data outside the EU and EEA areas. As a result of this law, your website should provide legal statements and disclosures that show how your website gathers and uses information, so users are aware, and can take action to protect their privacy. If you site doesn’t have a privacy policy, you could be opening yourselves up […]
- [Performance](https://practicedev.com/web-development/performance/): How fast your pages load matters A key performance issue—people don’t wait for slow sites We build streamlined, optimized sites to ensure your site loads fast and delivers on performance. Performance. What does that really mean? Your site loads quickly. Images load quickly. People leave sites that perform slowly. How your Site is Built To address site performance we first take a deep dive into the build. WordPress is built on a MySQL database, and for all the benefits of doing so, it will always be top heavy because of the platform. A simple site built in PHP with only […]
- [News](https://practicedev.com/promote/news/): Do you utilize news effectively? Public and Media Relations are incredibly powerful ways to reach the mass market. News is integral in content marketing, as articles and posts are what pull people to your site. It powers your Search and Improves your Paid Advertising, detailing who you are, and how your practice can serve. We help you manage your news. From individual story creation to an overarching strategy, we help tell your story using news. Content Marketing PracticeDev specializes in providing you with individual articles, technical documents and whitepapers. We implement content marketing planning—a process that creates content on a […]
- [Newsletters](https://practicedev.com/promote/newsletters/): Newsletters are a great way to share content with subscribers, people who want your news. Email marketing is one of the most cost-effective ways to reach your audience. Newsletters are delivery service for content, and for them to be effective, you have to have a focused, long-term plan that creates content of value. People sign up for many reasons—offers and coupons, special offerings not available to the public, rewards, events and more. If there’s no incentive to joining, then why would people give you their contact information? Newsletters are useful tool for marketing your practice, and it’s essential that you […]
- [Content Marketing](https://practicedev.com/promote/content-marketing/): Original, relevant content is essential to promotion. Content creation represents a vast portion of modern marketing effort; writing, editing, and development of a repeatable process is key. Content marketing includes writing and editing, SEO, and conversion goals. It’s stories and articles, sales decks and presentations, product collateral and corporate branding, graphic design, video and more. We help to define your overarching content strategy, and to create a custom, repeatable strategy for releasing content on  a schedule. We create a plan to reach your audience and achieve your goals. With a plan in place, every article, every post, every graphic works […]
- [Local Search](https://practicedev.com/promote/local-search/): Getting found where you live, developing a local presence. If your services are directed at a specific geographical area, then Local Search is how you generate leads. If you’re locally focused, ranking in your service area is imperative to your success. To facilitate this, we build Search Fundamentals into your site, we tell Google and Bing your location, what you do and who you serve. Most websites do not enter this basic information, and as a result, directly impede their growth. After your site is built, we first address Local Search. Most of our clients only need to simply establish […]
- [Features and Functionality](https://practicedev.com/web-development/features-and-functionality/): Customize how your site works Sometimes we need more than the what comes standard. The platforms we use already deliver function. Contact forms to newsletter signups, articles and blogs, or being able to sell products from your websites, function is baked in. As well, be deploy security and maintenance, backup and recovery. The list goes on. Despite all this, we often turn to third-party tools to give you more. WordPress calls them plug-ins, Magento uses extensions, and Shopify has Apps, to provide additional functionality. Our job in choosing, integrating and customizing these, is an important part of the process. Especially, […]
- [Platforms](https://practicedev.com/web-development/platforms/): Which platform is best for your Practice? By understanding your goals for a site, we’re able to custom build to meet your needs. Platforms & Toolsets Some of our favorite solutions include WordPress, Magento, and Shopify. Toolsets include HMTL5, CSS3, PHP and MySQL. We’re adept in others, managing Joomlah, Drupal, OpenCart, OS Commerce and have tinkered with Blackboard, Dolphin and other more expansive platforms. Our big picture understanding of the values and strengths of each, helps us identify the best solution for your unique needs. HTML A straight HTML/CSS site is simple to build and maintain but requires intimate knowledge […]
- [Backup and Recovery](https://practicedev.com/web-development/backup/): What happens when your site goes down? Having a plan to restore your site is the best security. At PracticeDev we take the security of your website, it’s data and your customers and partners seriously. Every site is backed up at the Server level, but that’s never the quickest way to get your site back up and running. At the Admin level we create plans that ensure you don’t lose work if things get dicey. For years we’ve been concerned with protecting your websites. We quickly realized that no matter how hard we work to secure and keep your site […]
- [Security](https://practicedev.com/web-development/security/): Protecting your site Security is built-in, not an afterthought When we build your website, we take into consideration every facet of the platform, so it’s extendable, robust, and focused on performance. Security and maintenance are front of mind. Security begins with a hardening process  When we build your site, we lock down file permissions and access rights, addressing the ways hackers get into a site. Running Open Source platforms like WordPress require maintenance and vigilance, and we make improvements continually. Multiple levels of protection, alert mechanisms, industry best practices and continual maintenance keep your site up and running. After your […]
- [Hosting](https://practicedev.com/web-development/hosting/): Web hosting that powers your site Your website needs to live on a computer, a web server. Legal and financial organizations require more than your average site. Performance, support, security and maintenance are balanced by cost and attentiveness. For more information on our web hosting, visit Hostinger.com Our Web Hosting includes Top of Page
- [Domain Names](https://practicedev.com/web-development/domain/): Start your practice with a great domain name A domain name is your address on the world wide web. A domain name is an identifier that defines every website on the planet. Domain names are formed by the rules and procedures of the Domain Name System (DNS), any name registered in the DNS is a domain name. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any […]
- [Conversion](https://practicedev.com/web-design/conversion/): Turning potential into results. Convert casual visitors to your site, into active users When someone visits your site, but does nothing except scroll through the home page, it’s called a bounce. Bounces are bad, and leave your firm at a disadvantage. Because a viewer failed to interact with your site, we’ve learned nothing about that person or their needs. When thinking of effective conversions, most turn to sales. It’s true that a sale is indeed the best possible conversion, but every site is different, and any action we can record helps us to better focus on what your potential clients […]
- [Writing and Editing](https://practicedev.com/web-design/writing-and-editing/): A strong foundation of content is necessary for every successful website. Articles, dissertations, press releases, whitepapers, forums, guides, and profiles are all an integral part of getting your brand noticed Search engines have changed their algorithms often to favor well-written, original content. Everything from drill-down articles to an occasional press release can greatly drive traffic towards your website. Our content services tell the internet that you are active, relevant, and current. Eric and Longbow helped us create a strategy and build an inbound marketing process & content creation. Working with our team to understand and clarify our messaging, we’ve engaged […]
- [Design Elements](https://practicedev.com/web-design/design-elements/): Glossary Common terms to discuss your website This page is a glossary and general web-101 to help communicate each distinct part of your site. We hope this information provides common ground with you, as we determine your needs and work on your site. Parts of a Site Platform The platform is the structure on which a website is built. At it’s simplest it can be HTML and CSS. Other platforms we like to use include WordPress, Shopify, and Magento. And others we have worked with include Drupal, Joomlah, Blackboard and more. Theme The theme is a collection of styles and […]
- [Look and Feel](https://practicedev.com/web-design/look-and-feel/): Designing Your site Look and Feel equals web design The bottom line is that, if your site doesn’t perform, if it doesn’t focus attention and convert browsers into clients, then it’s a wasted effort. If no one finds you, then we’ve missed the mark. Our design does exactly that, it makes people take notice of your brand. Through the process of designing and building your site, we help focus attention on what matters. Our sites go beyond a static brochure and instead work for your practice. Functionality Designed for mobile first. According to Google’s offical statements, almost 60% of all search traffic […]
- [Paid Advertising](https://practicedev.com/promote/paid-advertising/): Advertising is a tactical endeavor, and it requires immediate response. If Search is the long term strategy, Paid Ads are the rapid, tactical approach. Pay Per Click (PPC) is a great solution for a swift acquisition of clients, but like anything in life the devil is in the details. Nuance matters and every practice is different. There is no silver bullet or one size fits all approach that works. We have to discover what works for you, and refine it over time. There’s a reason every national brand has a presence in online ads: Paid Digital marketing is proven to work. […]
- [Analytics](https://practicedev.com/promote/analytics/): Monitoring your web traffic Analytics consists of the discovery, interpretation, and communication of meaningful patterns in data. People visit your site everyday, but where exactly do they spend their time? Analytics is the art and science of tracking these visits, visualizing data, and gaining statistical insight, enabling us to better refine and optimize your site. When watching web traffic, recognizing patterns is key; Who visits your site? Where do they go? What do they do and how long do they stay? Analytics provides the data we need to understand who exactly visits your site and why. We’ll create and manage […]
- [Promotion](https://practicedev.com/promote/): Raising your practice above the competition. Most site builders are great designing and building sites that look good. But if no one sees your site, what’s the point? Reach more people through promotion Even though most businesses are not just local, registering in local search is critical for all your Search and Paid Advertising. If you are not consciously focused on digital marketing—this is where you’re losing. Content Marketing Original, relevant content. We help you write and edit, crafting clear, concise messages intentionally directed at your audience. Content takes the form of articles, blog and social media posts, white papers, […]
- [Contact](https://practicedev.com/contact/): Get Started To contact us, please fill out this form with your basic information, goals, and needs. PracticeDev is run like a law firm While we can take clients on per project, our main clients are on retainer. Our rate card reduces hourly cost based on how much we do for you. Process We start with the Meet, a 15-30 minute session in which we determine and evaluate your needs, goals, and vision. We then draft a Proposal, a checklist of services based on your needs. You control cost, pick options, and set the pace. This turns into an Agreement, […]
- [Websites that work](https://practicedev.com/): Unlock Your Firm’s Growth with Practice Development Practice development is the strategic approach that legal, accounting, tax planning, and financial services firms use to enhance their market positioning, reputation, and grow their client base. At PracticeDev, we provide expert strategic marketing, business development, and digital marketing services to help your firm define, promote, and grow its unique offerings. 1. Positioning and Niche Definition Effective practice development begins with clearly defining your firm’s expertise and service offerings. At PracticeDev, we help clients refine their niche, align branding and messaging, and carve out a distinct position in the market. This strong foundation […]
- [Social Media](https://practicedev.com/promote/social/): Social Media is more than posting on Facebook, using Twitter, and pinning favorites on Pinterest. When done right, we create social proof that boosts site and page rank, creates rapport with your users, and drives qualified traffic. Social Media builds two-way communications. Connect with your customers and grow your reach. Social Media Strategy We help define the purpose, goals and rationale for each channel you use. Once we define the “why”, we help you setup the policies and best practices to really manage the way you use social. Presence We setup each channel, full of custom content, optimized for your […]
- [Search, SEO, and SEM](https://practicedev.com/promote/search/): Are you getting found in search? With global competition on the rise, it’s harder than ever for new prospects to discover you. We build every page and post to help the right people find you. Search is organic, and how people find a website depends on how it’s structured and the content within. In order for Search to work, your site has to be built properly, communicate with search engines in their own language, and provide information people want. Google calls it, relevance.  Google me. Grok me. Search Fundamentals Properly building your site and including all the basics is what […]
- [Ecommerce](https://practicedev.com/web-development/ecommerce/): GreenDev builds, manages, maintains and promotes your Ecommerce properties. Expertise in Shopify, Magento, WordPress and more. Built to convert, rank in Search and perform for Paid Advertising.
- [Web Development](https://practicedev.com/web-development/): Determine what functions are right for your practice. Convert and connect with you prospects and clients. Deliver the right experience your clients expect. Elements of every successful website Use this page to familiarize yourself with common components of web design and development. Domain NamesWeb HostingWeb PlatformsSecurityBackup and RecoverySSL CertificateTemplatesPluginsFeatures and FunctionalityCustom DevelopmentWeb PerformanceEcommerce Domain Names Your website’s address, the name you choose is an important first step to take that will impact how easily you can be found online. If you need assistance in creating or managing your domain, visit this page, as we link to several major registrars. Web […]
- [Web Design](https://practicedev.com/web-design/): Expressing your message—who you are, and who you serve. Using design to focus your brand on your offerings Featuring responsive design, a “mobile-first” mentality, and custom-made with conversion in mind. A site that gets low traffic and doesn’t engage your users is useless, and only limits your growth. Items to address during web design Brand Focus We start with your practice’s brand, looking for visual cues from your logo or partnership. This provides us with a palette we can work from and promotes awareness of your brand. Look and Feel After optimizing what you want to be communicating, and to […]


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